The Shopper uses a Zoned Mailing approach in its weekly direct-mail distribution to residential and business addresses in Coweta County. In fact, the 2017 weekly mailing distribution is designed to give businesses a greater diversity throughout the county each and every week as well as the efficiency of Zone Mailing.
Presently, The Shopper is direct-mailed to an average of 10,900 unique residential and business addresses each Wednesday. All total, The Shopper is direct-mailed to 43,760 unique addresses every 22 days.
Listed below are highlighted municipalities, neighborhoods and streets where The Shopper is mailed during a respective week of each month.
WEEK 1 – ZONE A
Downtown Newnan, UWG Campus Area/Platinum Point, LaGrange Street, Avery Park, Newnan Lakes, Poplar Road, Temple Avenue, Corinth Road, Blalock Lakes, Lower Fayetteville Road, Moreland, Grantville … 11,698 addresses ($49,211 avg. household)
WEEK 2 – ZONE B
Canongate, Palmetto-Tyrone Road, Minix Road, Hwy 34 East, Fischer Road, Andrew Bailey Road, Lora Smith Road, Sullivan Road, Baker Road, Hwy 154 North, Stonebridge, Lower Fayetteville Road, Shenandoah Boulevard … 10,860 addresses ($75,516 avg. household)
WEEK 3 – ZONE C
Arbor Springs, Lake Redwine, Happy Valley Circle, Cedar Creek Road, Timberidge, Newnan Country Club, Lake Hills, Hwy. 29 North, Macedonia Road, Roscoe Road, Jim Starr Road, Hwy. 27 North, Sargent, Hamilton Place, Hwy. 34 West, Smokey Road, Powers Crossroads … 10,496 addresses ($69,791 avg. household)
WEEK 4 – ZONE D
SummerGrove, White Oak, Sullivan Road, Poplar Road, Piedmont Newnan area, Gordon Road, Hwy 154 South, Sharpsburg, Bob Smith Road, Lower Fayetteville Road, Turin, Senoia, Starr’s Mill, Haralson, Alvaton … 10,706 addresses ($73,908 avg. household)