By Ken Hammock, The Joy FM

True story. I was driving through a heavily populated retail area of north Atlanta. On this six-lane roadway, three lanes on each side, I was running behind schedule. As I thought to myself that I needed to shift to the fast lane, I noticed there were about 15 to 20 cars in the far left side. The slow lane, or rather the right lane only had a couple of cars, it was moving much faster, and more easily navigated.

It made me realize 2 things:

1. Just because you are in the fast lane doesn’t mean you will get there faster. Often everyone else is on a fast track, too, but that is not an assurance of reaching the target in a competitive manner.

2. Doing what everyone else is doing, including your competitors, does not establish your uniqueness or brand. You look like and act like all the others.

Sometimes it’s better to stay in the right lane. You’ll get there almost as fast (if not faster) and you stand out from the crowd. The right lane has people moving in and out, exiting and entering the roadway. The right lane generally is less stressful. Your operating on traditional methods and without constant jockeying for position.

What lane are you in? Are you really in the fast lane, or just in the same lane as everyone else because all of you “think” it is the best and fastest way to get there? Is it time to shift right?

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(Ken Hammock is a 30-year marketing veteran and is the Corporate Engagement Specialist for The JOY FM. You can reach him via email at ken@theJoyFM.com)