The Shopper uses a Zoned Mailing approach in its weekly direct-mail distribution to residential and business addresses in Coweta County. In fact, the 2017 weekly mailing distribution is designed to give businesses a greater diversity throughout the county each and every week as well as the efficiency of Zone Mailing.
Presently, The Shopper is direct-mailed to an average of 11,200 unique residential and business addresses each Wednesday. All total, The Shopper is direct-mailed to 45,102 unique addresses every 22 days.
Listed below are highlighted municipalities, neighborhoods and streets where The Shopper is mailed during a respective week of each month.
WEEK 1 – ZONE A
Downtown Newnan, UWG Campus Area/Platinum Point, LaGrange Street, Avery Park, Newnan Lakes, Stonebridge, Poplar Road, Temple Avenue, Corinth Road, Blalock Lakes, Lower Fayetteville Road, Moreland, Grantville … 10,873 addresses ($51,738 avg. household)
WEEK 2 – ZONE B
Canongate, Peachtree City, Palmetto-Tyrone Road, Minix Road, Fischer Road, Andrew Bailey Road, Hwy 34 East, Lora Smith Road, Hwy 154 North, Lower Fayetteville Road, Shenandoah Boulevard … 11,356 addresses ($87,290 avg. household)
WEEK 3 – ZONE C
Arbor Springs, Lake Redwine, Happy Valley Circle, Timberidge, Cedar Creek Road, Newnan Country Club, Lake Hills, Hwy. 29 North, Macedonia Road, Roscoe Road, Jim Starr Road, Hwy. 27 North, Sargent, Hamilton Plantation, Hwy. 34 West, Powers Crossroads … 11,202 addresses ($72,060 avg. household)
WEEK 4 – ZONE D
SummerGrove, White Oak, Sullivan Road, Poplar Road, Piedmont Newnan area, Hwy 154 South, Sharpsburg, Bob Smith Road, Lower Fayetteville Road, Turin, Senoia, Starr’s Mill, Haralson, Alvaton … 11,671 addresses ($73,442 avg. household)