Listed below are various Frequently Asked Questions regarding The Shopper print edition.
What is The Shopper?
It is a 24-32 page, free weekly publication offering full color and is published in a tabloid size (10.5 inches x 15 inches) on newsprint. The publication specializes in connecting Coweta County readers with local advertisers. The marketing power of this publication is through direct mail – via U.S. Postal Service – as it is mailed to 45,102 deliverable addresses including homes and businesses in Coweta County, Georgia.
You say The Shopper has a 45,102 circulation, what does that mean?
The Shopper is direct-mailed each Wednesday to an average of 11,200 unique – pardon the website analytic terminology – homes and businesses in Coweta County. In a 4-week period, The Shopper reaches 45,102 unique homes and business addresses across the county. In fact, if your company had placed your marketing message in The Shopper for 4 consecutive issues, it would have reached the 45,102 circulation (or 84% of the county) in only 22 days.
What part of the county does The Shopper target with its mailing each week?
That’s an excellent question. The Shopper utilizes Zone Mailing with its weekly publication and distribution, allowing advertisers to target neighborhoods closest to their place of business when placing an ad. Advertisers can target municipalities – like Newnan, Senoia, Sharpsburg – or target neighborhoods – like SummerGrove, White Oak, Arbor Springs, Canongate, Lake Hills, Lake Redwine, Avery Park, Thomas Crossroads, Powers Crossroads and more. In 2017, The Shopper also added about 3,200 addresses in Peachtree City in nearby Fayette County. Or, advertisers can market to the entire county. Contact one of our sales representatives for more information.
How competitive are The Shopper’s Advertising Rates?
We like to think of our advertising rates as the best value for businesses wanting to market to a Coweta County audience. Our ad sizes range from a full page to 1/12th of a page. Advertising Rates vary, depending on size and number of insertions. For example, a 1/12th page ad (roughly 3 inches wide by 3.5 inches tall) is $98 for 1 insertion or less than 1 cent per address (10,900 deliverable addresses). Where else can you package an advertising message to 11,200 addresses for less than a penny each?
Are there any advertising discounts?
Absolutely. The Shopper offers a Frequency Discount Program if you choose to advertise for at least 2-or-more weeks. The maximum discounts kick in when you choose to advertise for multiple weeks. Ask your Sales Representative for more information.
What is the advertising cost of using full process color in my ad?
Nothing. Process color is free and included as an added value as part of your advertising rate.
What is the advertising cost for designing my ad?
Again nothing. We will be happy to design your ad at no cost or we can use an ad which you have designed.
What are The Shopper deadlines for placing an advertisement?
The earlier the better as the ol’ saying goes but we can reserve space and build your ad in most instances by utilizing a deadline of 12 Noon on Fridays for the following Wednesday publication.
What is the procedure for contacting The Shopper if I want to place an ad?
Please call The Shopper office – Monday, Wednesday thru Friday, 9 am to 4 pm – at 770-254-1421 or email at firstname.lastname@example.org.